Role: Art Director & Brand Designer
Contracted by WhyNameUs
Overview: Red Rabbit provides healthy school meals and nutrition programs throughout New York City. Working through WhyNameUs, I helped extend the Red Rabbit brand across multiple customer touchpoints, including vehicle graphics, marketing collateral, educational materials, menu systems,
and promotional campaigns. The goal was to create a cohesive visual identity that communicated fresh food, healthy choices, and child-friendly engagement while maintaining consistency across print and environmental applications.
Red Rabbit
Scope of Work
Brand Extension Design
Vehicle Wrap Design
Environmental Graphics
Print Marketing Collateral
Educational & Nutritional Materials
Menu System Design
Promotional Campaign Design
Production-Ready Artwork
Working closely with the founder, I developed the visual identity for Red Rabbit, designing branding concepts, vehicle graphics, and marketing assets that helped launch the company's playful, recognizable brand.
Vehicle Graphics &
Environmental Branding
Marketing & Promotional Communications
Created educational and informational materials that supported healthy eating initiatives while maintaining a consistent and recognizable brand experience.
Developed promotional campaigns, branded marketing materials, and customer-facing communications that helped translate the Red Rabbit mission into engaging visual experiences for schools and families.
Educational Nutrition Materials
