Role: Packaging & Marketing Design Consultant
Contracted by WHYNAMEUS
Overview: Collaborated with WhyNameUs and Angelo David Salon to expand an established luxury haircare brand through new product packaging, promotional collateral, and customer-facing marketing materials. Designed packaging systems for specialty grooming tools and wellness products while creating supporting print communications that aligned with the salon's premium positioning.
Angelo David
Designed packaging and product branding for Hair Detox, a wellness-focused supplement created to support hair health and growth. The design balanced salon-quality aesthetics with clear consumer communication for retail distribution.
Packaging Design
Hair Detox Product
Developed retail packaging for Angelo David's specialty grooming tools, creating a cohesive visual system that extended the existing brand while improving shelf presentation and product visibility.
Art directed and designed a full-page Cosmopolitan magazine advertisement for Angelo David Salon, showcasing the salon's couture hair extension services. The creative concept centered on transformation, using dramatic before-and-after imagery to communicate the impact of customized extensions while maintaining a sophisticated luxury beauty aesthetic. The advertisement balanced aspirational photography, brand messaging, and editorial-style layout principles to engage readers and strengthen brand awareness among a fashion and beauty-focused audience.
Brochure
Scope of Work
Packaging Design
Product Label Design
Print Marketing Collateral
Brochure Design
Retail Product Presentation
Production-Ready Artwork
Brand Extension Design
Cosmopolitan Magazine Advertisement
Created a luxury tri-fold brochure highlighting salon services, treatment offerings, and customer experience. The piece was designed to reinforce the brand's premium positioning while serving as an effective in-salon marketing tool.
